Heraldscotland.com SEO Issues, Traffic and Optimization Tips

Heraldscotland.com

March 10, 2021 01:41:55 PM

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Headings

<H1>	<H2>	<H3>	<H4>	<H5>	<H6>
0	101	12	40	0	0

<H2> Piano meter debugger </H2>
<H2> Iain Macwhirter: Palace cannot allow Meghan's accusation of racism to stand </H2>
<H2> Patrick Grady stands down as SNP chief whip ‘amid sexual harassment allegations’ </H2>
<H2> Police officers arrested over Sarah Everard disappearance </H2>
<H2> "Shows go on and so on we go." Good Morning Britain addresses Piers Morgan’s departure </H2>
<H2> Scottish Government urged to close sex offence loophole or risk 'falling behind' England and Wales </H2>
<H2> Ian McConnell: Brexit minister has brass neck pointing finger at helpful EU </H2>
<H2> Chronic pain: the health boards where patients are waiting over a year for their first NHS pain clinic appointment </H2>
<H2> $460m North Sea deal underlines new players’ interest in area </H2>
<H2> Letters: Meghan is a tragic missed opportunity for the royals </H2>
<H2> MPs: 'no clear evidence' £22bn test and trace has reduced Covid infections in England </H2>
<H2> Experts to look at feasibility of building £20bn 'Union Tunnel' between Scotland and N Ireland </H2>
<H2> Financial awards now available from Digital Xtra Fund to secure key skills in Scottish youngsters </H2>
<H2> Investment giant cuts dividend for first time since float in 2006 </H2>
<H2> Menzies boss says UK flights amid last to recover </H2>
<H2> Online booking company to help hairdressers and beauty salons reopen </H2>
<H2> What the newspapers said: Paradise lost, persecution and racism </H2>
<H2> End of the road for the lawn? </H2>
<H2> Rosemary Goring: We will always remember the children, including my niece and nephew, caught up in Dunblane tragedy </H2>
<H2> Herald Diary: In the teeth of a storm </H2>
<H2> Nicola Sturgeon confirms loosening of lockdown rules around outdoor socialising </H2>
<H2> Reaction: Celebrities back Piers Morgan after shock departure from ITV's Good Morning Britain </H2>
<H2> 'Immense regret and sorrow': Former minister makes emotional apology in last Holyrood speech </H2>
<H2> SNP's Budget agreed despite fears councils' pandemic recovery 'severely eroded' </H2>
<H2> Nicola Sturgeon to lead national silence to mark anniversary of lockdown </H2>
<H2> Piers Morgan to leave ITV's Good Morning Britain following Harry and Meghan remarks </H2>
<H2> SNP told to draw up delivery plans for ambitious climate emergency strategy </H2>
<H2> BBC stands by 'Sturgeon Covid Show' - after complaints over 'inappropriate' Salmond commentary </H2>
<H2> Salmond inquiry 'extremely frustrated' at Scottish Government evidence delays </H2>
<H2> Issues raised around race in Meghan and Harry interview 'concerning' says Buckingham Palace </H2>
<H2> 'Children are being damaged': MSPs bid to raise school starting age to 7 </H2>
<H2> Alyn Smith: End cruel gay conversion therapy once and for all </H2>
<H2> John Swinney facing vote of no confidence tomorrow </H2>
<H2> Further possible case of 'Brazilian' coronavirus variant identified in Scotland </H2>
<H2> Osborne: Sunak's large corporation tax hike risks harming UK's pro-business reputation </H2>
<H2> Glasgow's NHS Louisa Jordan to stay open as 'crucial facility' amid Nightingale hospital closures south of Border </H2>
<H2> Mark Eadie: Sarah Smith's mistake was not a unionist plot </H2>
<H2> Expert to probe policing of Rangers fans’ gatherings outside Ibrox </H2>
<H2> No 10 refuses to distance itself from UK minister's claim that Prince Harry was 'blowing up his family' </H2>
<H2> Schools reopen: Some pupils 'will only get a few class hours a week' </H2>
<H2> Comparison: A look at how lockdown measures are being lifted across the four nations </H2>
<H2> Nicola Sturgeon: Authorities 'won't turn a blind eye' to Rangers celebrations </H2>
<H2> UK Cabinet minister dismisses Sacoolas's offer of US community service over death of Harry Dunn </H2>
<H2> Top Sport </H2>
<H2> How a Celtic legend became Slavia Prague's greatest ever manager - after disguising himself as a Rangers player </H2>
<H2> Martin Hannan: Historic clash offers Ireland unique chance to better Scotland </H2>
<H2> John Hughes outlines why John Collins would be perfect for Celtic director of football role </H2>
<H2> Rangers: Why Dave King is still aiming for 55 as 'boring' decade of Celtic dominance ends </H2>
<H2> Rangers: Dave King provides Club 1872 share deal update as he seeks to avoid Celtic disconnect at Ibrox </H2>
<H2> Dave King details Rangers summer transfer strategy as Steven Gerrard prepares for another title shot </H2>
<H2> Columnists </H2>
<H2> Sport </H2>
<H2> Dave King: Peter Lawwell's Celtic exit can make the Hampden boardroom more independent </H2>
<H2> The sly digs at Rangers contained in Celtic's cryptic 16 word Twitter statement explained </H2>
<H2> Celtic hit back at Rangers' letter to Nicola Sturgeon with 'not half of anything' quip </H2>
<H2> Bargain buys, free transfers and big money signings: the recruitment that helped Rangers land their 55th title </H2>
<H2> Steven Gerrard savours Rangers title triumph and addresses Liverpool return talk </H2>
<H2> Celtic vs Rangers fixture thrown into doubt as Nicola Sturgeon details 'scheduled discussions' </H2>
<H2> Steven Gerrard's message to Rangers fans after Covid rule breaks at Ibrox title party </H2>
<H2> Rangers 'Covid five' hit with Scottish FA charge over rule breaches </H2>
<H2> Rangers receive Steven Gerrard future boost as Jurgen Klopp makes Liverpool statement </H2>
<H2> Rangers celebrations has Sam Johnson dreaming of fans’ return </H2>
<H2> Lessons must be learned to prevent any repeat of shameful Covidiocy in remainder of Rangers' season </H2>
<H2> Catriona Stewart: Forget the blame game - disgraceful Rangers fans must take responsibility </H2>
<H2> Celtic-linked Eddie Howe transfer fears debunked as David Webb addresses 'big-spender' criticism </H2>
<H2> Nick Rodger: DeChambeau flies by seat of pants to further glory </H2>
<H2> Former Rangers manager Walter Smith reflects on his 'massive error' after Charles Green-led Ibrox takeover </H2>
<H2> Lack of goals poses problem for Scotland boss Steve Clarke claims Billy Dodds </H2>
<H2> Bruised Buddy Jamie McGrath determined to play his part in St Mirren's top-six push </H2>
<H2> Opinion </H2>
<H2> Help exists to protect you from the misery of Council Tax debt </H2>
<H2> Obituary: Gerry Cottle, irrepressible showman who turned his entire life into a circus </H2>
<H2> Andy Maciver: I simply cannot equate the country which the Sussexes describe to the country in which I live </H2>
<H2> Letters: It is wrong to be taking potshots at the police </H2>
<H2> Letters: Time to accept that the game is over for the teaching of Latin in our schools </H2>
<H2> Andrew McKie: Wearing a blue top and singing Follow, Follow doesn't grant immunity from coronavirus </H2>
<H2> Andrew Dunlop: Could Boris Johnson be the Union’s secret asset? </H2>
<H2> Herald Diary: The postie with an Oliver twist </H2>
<H2> Remember When ... Fire breaks out at Glasgow Academy, Christmas 1954 </H2>
<H2> Arts, Entertainment, Life & Style </H2>
<H2> "Shows go on and so on we go." Good Morning Britain addresses Piers Morgan’s departure </H2>
<H2> End of the road for the lawn? </H2>
<H2> Reaction: Celebrities back Piers Morgan after shock departure from ITV's Good Morning Britain </H2>
<H2> Piers Morgan to leave ITV's Good Morning Britain following Harry and Meghan remarks </H2>
<H2> Ofcom to investigate Piers Morgan comments on Meghan Markle after more than 41,000 complaints </H2>
<H2> Bafta nominations in full </H2>
<H2> Outlander star Sam Heughan addresses James Bond speculation </H2>
<H2> Business </H2>
<H2> Boost for the next generation of Scots food and drink sector </H2>
<H2> 170 hospitality, retail and leisure jobs set for £33.8m development </H2>
<H2> FTSE lags global peers as mining stocks weigh </H2>
<H2> Marc Crothall: One year on, tourism industry needs clear restart plan </H2>
<H2> Lost keys birthed a business idea that’s a shining success </H2>
<H2> Scotland 'superbly well positioned' to tackle climate change </H2>
<H2> Family-run Scottish shipping container business acquired in multi-million-pound deal </H2>
<H2> Fast-growing fintech firm secures investment from Scottish Equity Partners </H2>
<H2> North Sea portfolio sold for £450m amid upheaval in area </H2>
<H2> Scottish fintech firm hails revenues hike and double contract boost </H2>
<H2> Why are employees of Scots financial technology star worried about planned takeover by London investors? </H2>
<H2> New coronavirus grants for business </H2>
<H2> Industrial estate sold for £8.5m after 'great deal of interest' </H2>
<H3> Covid: Nicola Sturgeon sets out major lockdown rule change </H3>
<H3> SNP 'protected' chief whip Patrick Grady over grope allegations </H3>
<H3> News </H3>
<H3> Sport </H3>
<H3> Politics </H3>
<H3> Voices </H3>
<H3> Business HQ </H3>
<H3> Arts & Ents </H3>
<H3> Lifestyle </H3>
<H3> Campaigns </H3>
<H3> Our Writers </H3>
<H3> Notices </H3>
<H4> PREMIUM </H4>
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<H4> Business Bulletin </H4>
<H4> ENTREPRENEUR </H4>
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Use your keywords in the headings and make sure the first level (H1) includes your most important keywords. Never duplicate your title tag content in your header tag.
While it is important to ensure every page has an H1 tag, never include more than one per page. Instead, use multiple H2 - H6 tags.

Google Preview

The Herald - Scottish news, politics, sport and comment

heraldscotland.com/

News, insight, analysis and opinion from Scotland and beyond.

This is an example of what your Title Tag and Meta Description will look like in Google search results.
While Title Tags & Meta Descriptions are used to build the search result listings, the search engines may create their own if they are missing, not well written, or not relevant to the content on the page.
Title Tags and Meta Descriptions are cut short if they are too long, so it's important to stay within the suggested character limits.

Alt Attribute

We found 7 images on this web page

6 ALT attributes are empty or missing.

/resources/responsive-static/images/love-local.png
/resources/images/pixel/
/resources/images/12396641.jpg?htype=0&type=mc3
data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAMAAAACAQMAAACnuvRZAAAABGdBTUEAALGPC/xhBQAAAAFzUkdCAK7OHOkAAAADUExURQAAAKd6PdoAAAABdFJOUwBA5thmAAAADElEQVQI12NgYGAAAAAEAAEnNCcKAAAAAElFTkSuQmCC
data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAMAAAACAQMAAACnuvRZAAAABGdBTUEAALGPC/xhBQAAAAFzUkdCAK7OHOkAAAADUExURQAAAKd6PdoAAAABdFJOUwBA5thmAAAADElEQVQI12NgYGAAAAAEAAEnNCcKAAAAAElFTkSuQmCC
data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAMAAAACAQMAAACnuvRZAAAABGdBTUEAALGPC/xhBQAAAAFzUkdCAK7OHOkAAAADUExURQAAAKd6PdoAAAABdFJOUwBA5thmAAAADElEQVQI12NgYGAAAAAEAAEnNCcKAAAAAElFTkSuQmCC

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Alternative text is used to describe images to give the search engine crawlers (and the visually impaired).
Also, more information to help them understand images, which can help them to appear in Google Images search results.

Keywords Cloud

scottish11
business11
rangers10
news9
sport9
local7
more7
after6
voices6
over6
good6
britain6
morning6
morgan5
digital5

This Keyword Cloud provides an insight into the frequency of keyword usage within the page.
It's important to carry out keyword research to get an understanding of the keywords that your audience is using. There are a number of keyword research tools available online to help you choose which keywords to target.

Keyword Consistency

Keywords	Freq	Title	Desc	<H>
scottish	11
business	11
rangers	10
news	9
sport	9
local	7
more	7
after	6
voices	6
over	6
good	6
britain	6
morning	6
morgan	5
digital	5

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This table highlights the importance of being consistent with your use of keywords.
To improve the chance of ranking well in search results for a specific keyword, make sure you include it in some or all of the following: page URL, page content, title tag, meta description, header tags, image alt attributes, internal link anchor text and backlink anchor text.

Text/HTML Ratio

HTML to Text Ratio is: 4.13%

Text content size	12852 bytes
Total HTML size	310877 bytes

Code to text ratio represents the percentage of actual text on a web page compared to the percentage of HTML code, and it is used by search engines to calculate the relevancy of a web page.
A higher code to text ratio will increase your chances of getting a better rank in search engine results.

GZIP compression

Wow! It's GZIP Enabled.

Your webpage is compressed from 304 KB to 47 KB (84.4 % size savings)

Gzip is a method of compressing files (making them smaller) for faster network transfers.
It allows to reduce the size of web pages and any other typical web files to about 30% or less of its original size before it transfer.

WWW Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain.

Redirecting requests from a non-preferred domain is important because search engines consider URLs with and without "www" as two different websites.

IP Canonicalization

No your domain IP 93.174.10.103 does not redirect to heraldscotland.com

To check this for your website, enter your IP address in the browser and see if your site loads with the IP address.
Ideally, the IP should redirect to your website's URL or to a page from your website hosting provider.
If it does not redirect, you should do an htaccess 301 redirect to make sure the IP does not get indexed.

XML Sitemap

Good, you have XML Sitemap file!
http://heraldscotland.com/sitemap.xml

A sitemap lists URLs that are available for crawling and can include additional information like your site's latest updates, frequency of changes and importance of the URLs. This allows search engines to crawl the site more intelligently.
We recommend that you generate an XML sitemap for your website and submit it to both Google Search Console and Bing Webmaster Tools. It is also good practice to specify your sitemap's location in your robots.txt file.

Robots.txt

Good, you have Robots.txt file!
http://heraldscotland.com/robots.txt

A robots.txt file allows you to restrict the access of search engine robots that crawl the web and it can prevent these robots from accessing specific directories and pages. It also specifies where the XML sitemap file is located.
You can check for errors in your robots.txt file using Google Search Console (formerly Webmaster Tools) by selecting 'Robots.txt Tester' under 'Crawl'. This also allows you to test individual pages to make sure that Googlebot has the appropriate access.

URL Rewrite

Good, all URLs look clean and friendly

Your site's URLs contain unnecessary elements that make them look complicated.
A URL must be easy to read and remember for users. Search engines need URLs to be clean and include your page's most important keywords.
Clean URLs are also useful when shared on social media as they explain the page's content.

Underscores in the URLs

Oh no, you are using underscores (these_are_underscores) in your URLs

Great, you are not using ?underscores (these_are_underscores) in your URLs.
While Google treats hyphens as word separators, it does not for underscores.

Embedded Objects

Perfect, no embedded objects has been detected on this page

Embedded Objects such as Flash. It should only be used for specific enhancements.
Although Flash content often looks nicer, it cannot be properly indexed by search engines.
Avoid full Flash websites to maximize SEO.

Iframe

Perfect, no Iframe content has been detected on this page

Frames can cause problems on your web page because search engines will not crawl or index the content within them.
Avoid frames whenever possible and use a NoFrames tag if you must use them.

Domain Registration

Exactly how many years and months

Domain Age: 13 Years, 7 Days

Created Date: 3rd-Mar-2008

Updated Date: 3rd-Mar-2021

Expiry Date: 3rd-Mar-2022

Domain age matters to a certain extent and newer domains generally struggle to get indexed and rank high in search results for their first few months (depending on other associated ranking factors). Consider buying a second-hand domain name.
Do you know that you can register your domain for up to 10 years? By doing so, you will show the world that you are serious about your business.

WHOIS Data

WhoIs domain information can help you determine the proper administrator, billing and technical
contact information.

Domain Name: heraldscotland.com
Registry Domain ID: 1413773834_DOMAIN_COM-VRSN
Registrar WHOIS Server: WHOIS.ENOM.COM
Registrar URL: WWW.ENOM.COM
Updated Date: 2021-03-03T11:51:55.00Z
Creation Date: 2008-03-03T17:20:00.00Z
Registrar Registration Expiration Date: 2022-03-03T17:20:02.00Z
Registrar: ENOM, INC.
Registrar IANA ID: 48
Domain Status: clientTransferProhibited https://www.icann.org/epp#clientTransferProhibited
Registrant Name: REDACTED FOR PRIVACY
Registrant Organization: REDACTED FOR PRIVACY
Registrant Street: REDACTED FOR PRIVACY
Registrant Street:
Registrant City: REDACTED FOR PRIVACY
Registrant State/Province: Worcester
Registrant Postal Code: REDACTED FOR PRIVACY
Registrant Country: GB
Registrant Phone: REDACTED FOR PRIVACY
Registrant Phone Ext:
Registrant Fax: REDACTED FOR PRIVACY
Registrant Email: https://tieredaccess.com/contact/95e55b41-82ba-498c-8af6-cde7f038dda8
Admin Name: REDACTED FOR PRIVACY
Admin Organization: REDACTED FOR PRIVACY
Admin Street: REDACTED FOR PRIVACY
Admin Street:
Admin City: REDACTED FOR PRIVACY
Admin State/Province: REDACTED FOR PRIVACY
Admin Postal Code: REDACTED FOR PRIVACY
Admin Country: REDACTED FOR PRIVACY
Admin Phone: REDACTED FOR PRIVACY
Admin Phone Ext:
Admin Fax: REDACTED FOR PRIVACY
Admin Email: REDACTED FOR PRIVACY
Tech Name: REDACTED FOR PRIVACY
Tech Organization: REDACTED FOR PRIVACY
Tech Street: REDACTED FOR PRIVACY
Tech Street:
Tech City: REDACTED FOR PRIVACY
Tech State/Province: REDACTED FOR PRIVACY
Tech Postal Code: REDACTED FOR PRIVACY
Tech Country: REDACTED FOR PRIVACY
Tech Phone: REDACTED FOR PRIVACY
Tech Phone Ext:
Tech Fax: REDACTED FOR PRIVACY
Tech Email: REDACTED FOR PRIVACY
Name Server: NS1.NEWSQUEST.CO.UK
Name Server: NS2.NEWSQUEST.CO.UK
Name Server: NS3.NEWSQUEST.CO.UK
DNSSEC: unsigned
Registrar Abuse Contact Email: ABUSE@ENOM.COM
Registrar Abuse Contact Phone: +1.4259744689
URL of the ICANN WHOIS Data Problem Reporting System: HTTP://WDPRS.INTERNIC.NET/
>>> Last update of WHOIS database: 2021-03-10T07:56:06.00Z <<<
For more information on Whois status codes, please visit https://icann.org/epp
The data in this whois database is provided to you for information
purposes only, that is, to assist you in obtaining information about or
related to a domain name registration record. We make this information
available "as is," and do not guarantee its accuracy. By submitting a
whois query, you agree that you will use this data only for lawful
purposes and that, under no circumstances will you use this data to: (1)
enable high volume, automated, electronic processes that stress or load
this whois database system providing you this information; or (2) allow,
enable, or otherwise support the transmission of mass unsolicited,
commercial advertising or solicitations via direct mail, electronic
mail, or by telephone. The compilation, repackaging, dissemination or
other use of this data is expressly prohibited without prior written
consent from us.
We reserve the right to modify these terms at any time. By submitting
this query, you agree to abide by these terms.
Version 6.3 4/3/2002

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WhoIs domain information can help you determine the proper contact for any domain listed in the Whois database.
A WhoIs lookup identifies the administrator contact information, billing contact and the technical contact for each domain name listing or IP in the WhoIs database.

Indexed Pages

Indexed pages in search engines

0 Page(s)

This is the number of pages that we have discovered on your website.
A low number can indicate that bots are unable to discover your webpages, which is a common cause of a bad site architecture & internal linking, or you're unknowingly preventing bots and search engines from crawling & indexing your pages.

Backlinks Counter

Number of backlinks to your website

3,449 Backlink(s)

Backlinks are links that point to your website from other websites. They are like letters of recommendation for your site.
Since this factor is crucial to SEO, you should have a strategy to improve the quantity and quality of backlinks.

Usability

URL

http://heraldscotland.com
Length: 14 characters

Keep your URLs short and avoid long domain names when possible.
A descriptive URL is better recognized by search engines.
A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Favicon

Great, your website has a favicon.

Favicons improve a brand's visibility.
As a favicon is especially important for users bookmarking your website, make sure it is consistent with your brand.

Custom 404 Page

Great, your website has a custom 404 error page.

When a visitor encounters a 404 File Not Found error on your site, you're on the verge of losing the visitor that you've worked so hard to obtain through the search engines and third party links.
Creating your custom 404 error page allows you to minimize the number of visitors lost that way.

Page Size

304 KB (World Wide Web average is 320 Kb)

Two of the main reasons for an increase in page size are images and JavaScript files.
Page size affects the speed of your website; try to keep your page size below 2 Mb.
Tip: Use images with a small size and optimize their download with gzip.

Load Time

0.84 second(s)

Site speed is an important factor for ranking high in Google search results and enriching the user experience.
Resources: Check out Google's developer tutorials for tips on how to to make your website run faster.

PageSpeed Insights (Desktop)

0 / 100

Page Speed

Heraldscotland.com desktop website speed is slow. Page speed is important for both search engines and visitors end.

Enter your suggestion box message

Language

Good, you have declared your language
Declared Language: English

Make sure your declared language is the same as the language detected by Google
Also, define the language of the content in each page's HTML code.

Domain Availability

Domains (TLD)	Status
heraldscotland.net	Available
heraldscotland.org	Available
heraldscotland.biz	Already Registered
heraldscotland.io	Already Registered
heraldscotland.info	Available

Typo Availability

Domains (TLD)	Status
beraldscotland.com	Available
geraldscotland.com	Available
teraldscotland.com	Available
yeraldscotland.com	Available
ueraldscotland.com	Available

Email Privacy

Good, no email address has been found in plain text.

We don't recommend adding plain text/linked email addresses to your webpages.
As malicious bots scrape the web in search of email addresses to spam. Instead, consider using a contact form.

Safe Browsing

Something went wrong on the server. Please try again.

Safe Browsing to identify unsafe websites and notify users and webmasters so they can protect themselves from harm.

Mobile

Mobile Friendliness

Oh No! This page is not mobile-friendly.
Your mobile friendly score is 0/100

Mobile Friendliness refers to the usability aspects of your mobile website, which Google uses as a ranking signal in mobile search results.

Mobile View

The number of people using the Mobile Web is huge; over 75 percent of consumers have access to smartphones. ??
Your website should look nice on the most popular mobile devices.
Tip: Use an analytics tool to track mobile usage of your website.

Mobile Compatibility

Perfect, no embedded objects detected.

Embedded Objects such as Flash, Silverlight or Java. It should only be used for specific enhancements.
But avoid using Embedded Objects, so your content can be accessed on all devices.

PageSpeed Insights (Mobile)

0 / 100

Page Speed

Heraldscotland.com mobile website speed is slow. Page speed is important for both search engines and visitors end.

Enter your suggestion box message

Technologies

Server IP

Server IP	Server Location	Service Provider
93.174.10.103	United Kingdom	Iomart Cloud Services Limited

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors.
Search engines take the geolocation of a server into account as well as the server speed.

Speed Tips

Tips for authoring fast-loading HTML pages:

Too bad, your website has too many CSS files.

False

Too bad, your website has too many JavaScript files.

True

Perfect, your website doesn't use nested tables.

False

Too bad, your website is using inline styles.

Website speed has a huge impact on performance, affecting user experience, conversion rates and even rankings.
???By reducing page load-times, users are less likely to get distracted and the search engines are more likely to reward you by ranking your pages higher in the SERPs.
Conversion rates are far higher for websites that load faster than their slower competitors.

Analytics

We didn't detect an analytics tool installed on this website.

Web analytics let you measure visitor activity on your website.
You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

W3C Validity

W3C not validated

W3Cis a consortium that sets web standards.
Using valid markup that contains no errors is important because syntax errors can make your page difficult for search engines to index. Run the W3C validation service whenever changes are made to your website's code.

Doc Type

Your Web Page doctype is HTML 5

The Doctype is used to instruct web browsers about the document type being used.
For example, what version of HTML the page is written in.
Declaring a doctype helps web browsers to render content correctly.

Encoding

Great, language/character encoding is specified: UTF-8

Specifying language/character encoding can prevent problems with the rendering of special characters.

Visitors

Estimated Worth

$39,744 USD

Just a estimated worth of your website based on Alexa Rank.

Traffic Rank

55,414th most visited website in the World.

A low rank means that your website gets a lot of visitors.
Your Alexa Rank is a good estimate of the worldwide traffic to your website, although it is not 100 percent accurate.

Visitors Localization

Your website is popular on following countries:

No data available

We recommend that you book the domain names for the countries where your ??website is popular.
This will prevent potential competitors from registering these domains and taking advantage of your reputation in such countries.

Link Analysis

In-Page Links

We found a total of 278 links including both internal & external links of your site

Anchor	Type	Follow
SUBSCRIBE	Internal Links	Dofollow
Digital Edition	Internal Links	Dofollow
Love Local	Internal Links	Dofollow
Puzzles	Internal Links	Dofollow
Jobs	Internal Links	Dofollow
Homes	Internal Links	Dofollow
Motoring	Internal Links	Dofollow
Book an ad	Internal Links	Dofollow
Graduations	Internal Links	Dofollow
Glasgow 8°c	Internal Links	Dofollow
http://heraldscotland.com/my/account/register/	Internal Links	Dofollow
Sign in	Internal Links	Dofollow
http://heraldscotland.com/	Internal Links	Dofollow
News	Internal Links	Dofollow
Sport	Internal Links	Dofollow
Politics	Internal Links	Dofollow
Voices	Internal Links	Dofollow
Business HQ	Internal Links	Dofollow
Arts & Ents	Internal Links	Dofollow
Lifestyle	Internal Links	Dofollow
Campaigns	Internal Links	Dofollow
Our Writers	Internal Links	Dofollow
Notices	Internal Links	Dofollow
Home News	Internal Links	Dofollow
Coronavirus	Internal Links	Dofollow
Health	Internal Links	Dofollow
Education	Internal Links	Dofollow
Transport	Internal Links	Dofollow
World News	Internal Links	Dofollow
Football	Internal Links	Dofollow
Comment	Internal Links	Dofollow
Rugby	Internal Links	Dofollow
Tennis	Internal Links	Dofollow
Golf	Internal Links	Dofollow
Other Sports	Internal Links	Dofollow
UK Sport	Internal Links	Dofollow
Scottish Politics	Internal Links	Dofollow
Brexit	Internal Links	Dofollow
Other Political News	Internal Links	Dofollow
Columnists	Internal Links	Dofollow
Voices Live	Internal Links	Dofollow
The Diary	Internal Links	Dofollow
Herald View	Internal Links	Dofollow
Letters	Internal Links	Dofollow
Obituaries	Internal Links	Dofollow
Companies	Internal Links	Dofollow
Business	Internal Links	Dofollow
Markets	Internal Links	Dofollow
Climate	Internal Links	Dofollow
People	Internal Links	Dofollow
STEM	Internal Links	Dofollow
Entrepreneur	Internal Links	Dofollow
Future of Education	Internal Links	Dofollow
TV & Radio	Internal Links	Dofollow
Music	Internal Links	Dofollow
Books & Poetry	Internal Links	Dofollow
Visual	Internal Links	Dofollow
Stage	Internal Links	Dofollow
Film	Internal Links	Dofollow
Best of Scotland	Internal Links	Dofollow
Food & Drink	Internal Links	Dofollow
Restaurant Reviews	Internal Links	Dofollow
Travel	Internal Links	Dofollow
Your Next Car	Internal Links	Dofollow
Think Dementia	Internal Links	Dofollow
Memorial Garden	Internal Links	Dofollow
Death Notices	Internal Links	Dofollow
Public Notices	Internal Links	Dofollow
In Memoriam	Internal Links	Dofollow
Acknowledgements	Internal Links	Dofollow
Birthdays	Internal Links	Dofollow
Anniversaries	Internal Links	Dofollow
Greetings	Internal Links	Dofollow
Births	Internal Links	Dofollow
All	Internal Links	Dofollow
Covid: Nicola Sturgeon sets out major lockdown rule change	Internal Links	Dofollow
PREMIUM	Internal Links	Dofollow
31	Internal Links	Dofollow
http://heraldscotland.com/news/19147452.iain-macwhirter-palace-cannot-allow-meghans-accusation-racism-stand/	Internal Links	Dofollow
8	Internal Links	Dofollow
http://heraldscotland.com/news/19148827.patrick-grady-stands-snp-chief-whip-amid-sexual-harassment-allegations/	Internal Links	Dofollow
http://heraldscotland.com/news/19148787.sarah-everard-disappearance-serving-met-police-officer-arrested/	Internal Links	Dofollow
http://heraldscotland.com/news/19148800.good-morning-britain-host-susanna-reid-addresses-piers-morgans-departure/	Internal Links	Dofollow
http://heraldscotland.com/news/19147826.scottish-government-urged-close-sex-offence-loophole-risk-falling-behind-england-wales/	Internal Links	Dofollow
1	Internal Links	Dofollow
http://heraldscotland.com/business_hq/19148212.ian-mcconnell-brexit-minister-brass-neck-pointing-finger-helpful-eu/	Internal Links	Dofollow
4	Internal Links	Dofollow
http://heraldscotland.com/news/19147697.hundreds-patients-chronic-pain-waiting-year-first-nhs-appointment/	Internal Links	Dofollow
http://heraldscotland.com/business_hq/19147964.edinburgh-oil-firm-460m-north-sea-deal-moves-egypt/	Internal Links	Dofollow
http://heraldscotland.com/news/19147928.letters-meghan-tragic-missed-opportunity-royals/	Internal Links	Dofollow
1	Internal Links	Dofollow
Send your stories and photos now	Internal Links	Dofollow
http://heraldscotland.com/news/19148216.mps-no-clear-evidence-22bn-test-trace-reduced-covid-infections-england/	Internal Links	Dofollow
1	Internal Links	Dofollow
http://heraldscotland.com/news/19148148.experts-look-feasibility-building-20bn-union-tunnel-scotland-n-ireland/	Internal Links	Dofollow
10	Internal Links	Dofollow
http://heraldscotland.com/news/19147844.financial-awards-now-available-digital-xtra-fund-secure-key-skills-scottish-youngsters/	Internal Links	Dofollow
http://heraldscotland.com/business_hq/19148142.investment-giant-cuts-dividend-first-time-since-float-2006/	Internal Links	Dofollow
http://heraldscotland.com/business_hq/19147649.menzies-boss-says-uk-flights-amid-last-recover/	Internal Links	Dofollow
http://heraldscotland.com/business_hq/19147856.online-booking-company-help-hairdressers-beauty-salons-reopen/	Internal Links	Dofollow
http://heraldscotland.com/news/19146924.paradise-lost-persecution-racism/	Internal Links	Dofollow
http://heraldscotland.com/news/19146884.gardening-monty-don-radio-times-bees-biodiversity/	Internal Links	Dofollow
http://heraldscotland.com/news/19147215.dunblane-25-years-memory-will-never-fade/	Internal Links	Dofollow
http://heraldscotland.com/news/19146946.herald-diary/	Internal Links	Dofollow
1	Internal Links	Dofollow
http://heraldscotland.com/news/19147045.nicola-sturgeon-confirms-loosening-lockdown-rules-around-outdoor-socialising/	Internal Links	Dofollow
36	Internal Links	Dofollow
http://heraldscotland.com/news/19148275.celebrities-back-piers-morgan-shock-departure-itvs-good-morning-britain/	Internal Links	Dofollow
17	Internal Links	Dofollow
http://heraldscotland.com/news/19148214.mark-mcdonald-makes-emotional-apology-last-holyrood-speech/	Internal Links	Dofollow
20	Internal Links	Dofollow
http://heraldscotland.com/news/19148191.snps-budget-agreed-despite-fears-council-funding/	Internal Links	Dofollow
9	Internal Links	Dofollow
http://heraldscotland.com/news/19148146.covid-scotland-nicola-sturgeon-lead-national-silence-mark-anniversary-lockdown/	Internal Links	Dofollow
17	Internal Links	Dofollow
http://heraldscotland.com/news/19148018.piers-morgan-leave-itvs-good-morning-britain-following-harry-meghan-comments/	Internal Links	Dofollow
23	Internal Links	Dofollow
http://heraldscotland.com/news/19148107.snp-told-draw-delivery-plans-climate-emergency-strategy/	Internal Links	Dofollow
12	Internal Links	Dofollow
http://heraldscotland.com/news/19147959.bbc-stands-sturgeon-covid-show---complaints-inappropriate-salmond-commentary/	Internal Links	Dofollow
10	Internal Links	Dofollow
http://heraldscotland.com/news/19147876.salmond-inquiry-extremely-frustrated-scottish-government-evidence-delays/	Internal Links	Dofollow
73	Internal Links	Dofollow
http://heraldscotland.com/news/19147852.meghan-harry-oprah-interview-issues-raised-around-race-concerning-says-buckingham-palace/	Internal Links	Dofollow
13	Internal Links	Dofollow
http://heraldscotland.com/news/19148108.msps-bid-raise-school-starting-age-7/	Internal Links	Dofollow
1	Internal Links	Dofollow
http://heraldscotland.com/news/19147089.alyn-smith-end-cruel-gay-conversion-therapy/	Internal Links	Dofollow
26	Internal Links	Dofollow
http://heraldscotland.com/news/19146963.john-swinney-facing-vote-no-confidence-tomorrow/	Internal Links	Dofollow
68	Internal Links	Dofollow
http://heraldscotland.com/news/19147192.possible-case-brazilian-coronavirus-variant-identified-scotland/	Internal Links	Dofollow
http://heraldscotland.com/news/19147460.osborne-sunaks-large-corporation-tax-hike-risks-harming-uks-pro-business-reputation/	Internal Links	Dofollow
3	Internal Links	Dofollow
http://heraldscotland.com/news/19147625.covid-scotland-glasgows-nhs-louisa-jordan-stay-open-amid-nightingale-hospital-closures/	Internal Links	Dofollow
3	Internal Links	Dofollow
http://heraldscotland.com/news/19146232.sarah-smith-made-mistake-get/	Internal Links	Dofollow
11	Internal Links	Dofollow
http://heraldscotland.com/news/19146896.rangers-fans-celebrations-outside-ibrox-probe-police-scotland-response/	Internal Links	Dofollow
21	Internal Links	Dofollow
http://heraldscotland.com/news/19147115.no-10-refuses-distance-uk-ministers-claim-prince-harry-blowing-family/	Internal Links	Dofollow
16	Internal Links	Dofollow
http://heraldscotland.com/news/19147262.schools-reopen-pupils-will-get-class-hours/	Internal Links	Dofollow
2	Internal Links	Dofollow
http://heraldscotland.com/news/19147562.covid-scotland-nicola-sturgeon-lockdown-plans-compared-across-four-uk-nations/	Internal Links	Dofollow
1	Internal Links	Dofollow
http://heraldscotland.com/news/19147067.sturgeon-warns-authorities-wont-turn-blind-eye-rangers-celebrations/	Internal Links	Dofollow
18	Internal Links	Dofollow
http://heraldscotland.com/news/19147218.uk-cabinet-minister-dismisses-sacoolass-offer-us-community-service-death-harry-dunn/	Internal Links	Dofollow
2	Internal Links	Dofollow
http://heraldscotland.com/sport/19148343.celtic-legend-became-slavia-pragues-greatest-ever-manager---disguising-rangers-player/	Internal Links	Dofollow
1	Internal Links	Dofollow
http://heraldscotland.com/sport/19148133.historic-clash-offers-ireland-unique-chance-better-scotland/	Internal Links	Dofollow
1	Internal Links	Dofollow
http://heraldscotland.com/sport/19147571.john-hughes-outlines-john-collins-perfect-celtic-director-football-role/	Internal Links	Dofollow
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10	Internal Links	Dofollow
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5	Internal Links	Dofollow
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2	Internal Links	Dofollow
Alison Rowat	Internal Links	Dofollow
BBC's Sarah Smith and Andrew Marr talk Scottish politics. What could possibly go wrong?	Internal Links	Dofollow
Iain Macwhirter	Internal Links	Dofollow
Rosemary Goring	Internal Links	Dofollow
http://heraldscotland.com/sport/19145894.dave-king-peter-lawwells-celtic-exit-can-make-hampden-boardroom-independent/	Internal Links	Dofollow
4	Internal Links	Dofollow
http://heraldscotland.com/sport/19148246.sly-digs-rangers-contained-celtics-cryptic-16-word-twitter-statement-explained/	Internal Links	Dofollow
51	Internal Links	Dofollow
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34	Internal Links	Dofollow
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8	Internal Links	Dofollow
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4	Internal Links	Dofollow
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45	Internal Links	Dofollow
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14	Internal Links	Dofollow
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27	Internal Links	Dofollow
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1	Internal Links	Dofollow
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93	Internal Links	Dofollow
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28	Internal Links	Dofollow
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5	Internal Links	Dofollow
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4	Internal Links	Dofollow
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16	Internal Links	Dofollow
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10	Internal Links	Dofollow
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3	Internal Links	Dofollow
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2	Internal Links	Dofollow
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5	Internal Links	Dofollow
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1	Internal Links	Dofollow
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11	Internal Links	Dofollow
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http://heraldscotland.com/business_hq/19148114.boost-next-generation-scots-food-drink-sector/	Internal Links	Dofollow
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1	Internal Links	Dofollow
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Herald & Times Group	Internal Links	Dofollow
Contact us	Internal Links	Dofollow
Manage Consent	Internal Links	Dofollow
Apps and Kindle	Internal Links	Dofollow
Newspaper	Internal Links	Dofollow
Digital editions	Internal Links	Dofollow
Newsletters	Internal Links	Dofollow
Back issues	Internal Links	Dofollow
Online archive	Internal Links	Dofollow
Email, Twitter, RSS	Internal Links	Dofollow
Syndication	Internal Links	Dofollow
Book your newspaper ad	Internal Links	Dofollow
View newspaper ads	Internal Links	Dofollow
Commercial features	Internal Links	Dofollow
Help, feedback & contact	Internal Links	Dofollow
event	External Links	Dofollow
Local Listings	External Links	Dofollow
Like us Facebook	External Links	Dofollow
Follow us on Twitter	External Links	Dofollow
Follow us on Instagram	External Links	Dofollow
Terms of advertising	External Links	Dofollow
Terms & Conditions	External Links	Dofollow
Contributor terms	External Links	Dofollow
Privacy policy	External Links	Dofollow
How we use cookies	External Links	Dofollow
Employment	External Links	Dofollow
Diversity Statement	External Links	Dofollow
Travel services	External Links	Dofollow
Photo sales	External Links	Dofollow
Evening Times	External Links	Dofollow
The National	External Links	Dofollow
Scotland's Homes	External Links	Dofollow
The Scottish Farmer	External Links	Dofollow
Scottish Horse	External Links	Dofollow
Herald Drive	External Links	Dofollow
Times Out	External Links	Dofollow
Leap	External Links	Dofollow
Newsquest Media Group	External Links	Dofollow
Scottish Newspaper	External Links	Dofollow
s1homes.com	External Links	Dofollow
s1rental.com	External Links	Dofollow
s1jobs.com	External Links	Dofollow
contact IPSO here	External Links	Dofollow

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While there's no exact limit to the number of links you should include on a page, best practice is to avoid exceeding 200 links.
Links pass value from one page to another, but the amount of value that can be passed is split between all of the links on a page. This means that adding unnecessary links will dilute the potential value attributed to your other links.
Using the Nofollow attribute prevents value from being passed to the linking page, but it's worth noting that these links are still taken into account when calculating the value that is passed through each link, so Nofollow links can also dilute pagerank.

Broken Links

No broken links were found on this web page

Broken links send users to non-existing web pages. They are bad for your site's usability, reputation and SEO. If you find broken links in the future, take the time to replace or remove each one.

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